Google Play gains on App Store in downloads and revenue

Google Play gains on App Store in downloads and revenue

18 APR 2013

Google Play is catching Apple’s App Store in terms of both app downloads and revenue, although it is still some way behind in terms of the total spent by customers.

According to analytics firm App Annie, during the first quarter of 2013, Google Play achieved higher growth rates than the App Store for both downloads and revenue.

Compared to the previous sequential period, Google Play app revenue grew by roughly 90 per cent, while the App Store saw its revenue grow by just a quarter.

However, the App Store generated 2.6 times more revenue than Google Play in absolute terms.

This gap has narrowed compared to a four-fold difference for the final quarter of 2012.

app-annie-index-2013q1-app-revenue

Growth in downloads saw the Google store hit almost 90 per cent of the number of downloads enjoyed by Apple

The US continued to generate the greatest share of iOS revenue and downloads, although China saw significant growth to rise to fourth place for revenue and was the second largest market for downloads.

Google Play on the other hand, saw Russia become a more important driver of download growth although the US remained the leading market. Japan and South Korea remained the leading contributors to revenue.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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