Google will be launching its YouTube Gaming app and website this summer, starting in the US and UK, which will give more than 25,000 games their own home page, “a single place for all the best videos and live streams about that title”.
Also including channels from publishers, the idea is to keep users “connected to the games, players, and culture that matter… with videos, live streams, and the biggest community of gamers on the web,” wrote product manager Alan Joyce.
“Live streams bring the gaming community closer together, so we’ve put them front-and-centre on the YouTube Gaming homepage,” he said, adding that the platform “is built to be all about your favourite games and gamers, with more videos than anywhere else”.
In the coming weeks, YouTube also plans to launch an improved live experience that makes it simple to broadcast gameplay to YouTube so that developers no longer need to schedule a live event ahead of time and will have a single link for all their streams.
Online videos of other people playing games attract hundreds of millions of viewers.
It is worth nothing that Google was outbid last year by Amazon to acquire online gaming broadcaster Twitch, the fourth-largest source of US internet traffic.
Google has previously launched an offshoot of its core YouTube app that only features videos safe for kids.
When it comes to data usage within apps, YouTube leads the way in the UK, US, Germany, Japan and South Korea, according to App Annie.