Google is reported to be in talks to buy Waze, with speculation that this may spark a “bidding war” with Facebook, which was previously linked with the Israeli navigation app company.

According to Bloomberg, Waze is “fielding expressions of interest from multiple parties”, and is seeking a price of more than $1 billion. However, it was also suggested that the company may look to remain independent, and instead seek to raise cash through a funding round.

Facebook was said to be in talks with Waze earlier this month, and the company was previously linked with Apple – although this was swiftly rebuffed.

Bloomberg said that Apple is not currently in talks with Waze.

Waze, which blends mobile navigation with social features, was named Best Overall Mobile App at the 2013 Global Mobile Awards.

It is reported to have around 45 million users.