Google announced its App Indexing technology is now available for iOS, enabling developers to add deep links to content which can be included in Google searches made via the Safari browser in iOS 9.

The feature was previously available for Android apps.

To take advantage of App Indexing, developers need to add universal links to their iOS app and integrate with Google’s SDK.

“Getting your app content found on Google just got easier. App indexing is now compatible with HTTP deep link standards for iOS 9, as it has been on Android from the beginning,” the company said in a blog post.

It added that users will start seeing app content in Safari on iOS at the end of October and that it will no longer support new integrations on iOS 7 and iOS 8.

A few months ago, noting that US retailers’ conversion rates on desktop computers are two times higher than on mobile, Google said it was working to increase mobile engagement and sales by adding deep links to apps from shopping advertisements.

Back in July 2014, Google said consumers should expect the company to “aggressively” ensure apps are easy to find via the company’s search engine.