App monetisation player Tapjoy has partnered with Kabam to support the developer's massively multi-player online and mobile games with its advertising network.

Players of Kabam games such as Kingdoms of Camelot on iOS will now be able to earn in-game rewards in exchange for engaging with advertising and marketing activity via the Tapjoy network.

Kabam’s director of mobile marketing Chris Pitz said that players have been asking for ways to earn virtual rewards in games while the company is looking to increase revenue. “Tapjoy provides a win-win – free content for consumers and additional revenue for developers,” he said.

"The partnership not only adds millions of users to our network but extends the reach for our advertisers to a very large, and highly engaged, iOS audience,” said Mihir Shah, Tapjoy's CEO.

Since the start of the year, Tapjoy has doubled its daily average users, and the company said that iOS publishers are seeing increased revenue by working with the company.