The Financial Times (FT) has launched its web app in India as its seeks to maintain momentum behind its HTML5-based apps strategy. According to a report by TNW, the app is now available on iOS devices (iPhone and iPad) for Indian users.
The newspaper first launched its web app in June 2011, reportedly as an alternative to its App Store app, which required it to pay Apple a 30 percent revenue share.
The FT said last week that the web app has gained more than 1 million users in its five months since launch, and now generates 20 percent of total page views on FT.com.
In India, as with earlier launches, visitors to FT’s website will be prompted to install the web app, which will then exist as an icon on the homescreen (in the same manner as a native app). Furthermore, if the user allows it the 50MB cache allocation it requests, it can save articles and images for offline reading.
According to TNW, the FT is not the only Indian newspaper exploring apps at the moment. The Indian Express has recently launched on the App Store with a US$49.40 subscription offer for readers in India who purchase their subscription directly through the app.