Fiksu launched a mobile audience platform it deems “a first of its kind system for identifying and engaging precise audiences throughout the customer journey”.
The company came up with the solution believing marketers need a new kind of advertising technology to harness the potential that comes from an increase in consumer time spent on mobile device and the resultant influx of data.
Fiksu’s platform and data management tools use a combination of its own collection of mobile-native data along with clients’ first-party data about customers, and third-party information.
Once this data is all in one place, it continually refreshes and turns out smart segmentation suggestions.
“Turning all that data into audiences is the key to helping brands and app advertisers take advantage of the pervasiveness of mobile,” the company said in a statement.
Fiksu says it has access to advertising and measurement APIs on Facebook (including Instagram) and Twitter, along with programmatic access to Google, Yahoo and real-time bidding exchanges like MoPub, which helps advertisers reach audiences wherever they are, the statement added.
The company also claims it has over 320 times as many data points as the number of pages Google has indexed and that its data comes from real user behaviour on over 2.6 billion mobile devices across the globe.