Mobile ad demand helps Fiksu hit $100M milestone

Mobile ad demand helps Fiksu hit $100M milestone

12 AUG 2014

Marketing platform player Fiksu reached a total of $100 million in revenue since its creation in 2010, fuelled by rising demand for targeted, optimised mobile advertising.

The company has now gathered data from three billion app downloads and 3.5 trillion marketing events. It has profiles for almost 60 per cent of smartphones and tablets globally, equating to around 1.7 billion devices.

Fiksu’s programmatic mobile demand platform delivers the “world’s largest mobile media inventory and advanced optimisation” to more than 800 publishers, promoting more than 2,300 apps. Customers include Coca-Cola, Disney, Dunkin’ Donuts and Groupon.

The platform measures impressions, clicks, downloads, registrations, purchases and “other loyal user events”.

Fiksu works with display and video ad networks, rewards networks, and mobile real time bidding (RTB) exchanges, as well as providing programmatic media buying and mobile measurement access to both Facebook and Twitter.

Micah Adler, CEO of Fiksu, said the future is “incredibly bright” for data-driven mobile advertising.

“Fiksu’s roots have always been in data and now, in our fourth year, the sheer mass of data we have accumulated delivers massive scale and unmatched targeting to businesses and agencies seeking to optimise their mobile advertising results,” he added.

Fiksu recently revealed that user acquisition costs for titles in Apple’s App Store reached a record high in June. For the first time in the four years that Fiksu has been analysing mobile app marketing, the cost per loyal user index passed the $2 mark to hit $2.23.

The App Store Competitive Index, which measures the aggregate daily download volume among the top 200 ranked apps, dropped to 6.1 million from 6.6 million the month before.

The company recently warned that app marketers are being hit by ‘app inflation’ as the cost of acquiring users and download volumes on Apple’s App Store soars.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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