Facebook iOS users in the US can now share live videos via the social networking site, with the feature set to roll out to the rest of the world in “coming weeks”, rivaling services like Twitter’s Periscope.
The social media giant started testing the service in December.
Users broadcasting videos can see the number of live viewers, friends who have tuned in and a real-time stream of comments. When the broadcast ends, it is saved on the user’s timeline.
Users can also discover live videos by public figures they follow and subscribe to their broadcasts.
Live is also available to those with verified pages, and the company is working to bring the feature to Android soon.
Earlier this month, it was announced that live streams on Periscope can be directly viewed within the Twitter iOS app instead of users being redirected to the Periscope app, to “add a whole new dimension to Twitter”.