O’Neill explained that Evernote data scientists need to do spot checks as they develop its machine learning technology, but users control whether or not their data is used. Select employees may see random content to ensure the features are working properly but they won’t know who it belongs to, he clarified.
“While our computer systems do a pretty good job, sometimes a limited amount of human review is simply unavoidable in order to make sure everything is working exactly as it should,” the firm said in a statement.
Those who choose to participate will enjoy a more personalised experience, it added.
Users cannot, however, opt out of Evernote looking at their notes for reasons such as a violation of its terms of services or to comply with legal obligations.