Pictionary-style mobile game Draw Something has passed 25 million registered users with more than 10 million daily active users, reportsTechCrunch.

Dan Porter, CEO of OMGPOP which makes the game, said that Draw Something is generating almost one billion paid ad impressions per day, adding that the company is getting better at filling inventory as it partners with more advertising networks.

Draw Something is available for iOS and Android with the Google OS accounting for one-third of daily downloads, according to Porter.

ATechCrunch source said OMGPOP is even considering a TV show based on the game, echoing Angry Birds maker Rovio’s approach of extending its brand beyond the mobile game itself.