Digital Chocolate gets cloud boost - Mobile World Live

Digital Chocolate gets cloud boost

14 SEP 2012

Mobile social games company Digital Chocolate has linked up with cloud infrastructure company Joyent to improve gaming experience and cut infrastructure costs.

By moving its social games onto Joyent’s cloud infrastructure, Digital Chocolate claims it has been able to cut infrastructure costs in half due to increased efficiency. The new infrastructure has also reduced latency and is better able to cope with high-volume usage.

The rapid growth of daily active users meant that Digital Chocolate’s infrastructure costs have grown recently along with the complexity of managing them, which meant that the profitability of each game wasn’t previously being maximised.

The reduction in costs has increased the profitability of existing games, meaning the company is in a good position to achieve sustainable growth. Digital Chocolate can also now focus on developing new games.

“In order to manage the complexity, we needed a provider that could grow with our business needs, and with Joyent, we've found a model that enables us to manage the business to our desired level of granularity, not the provider's," said Digital Chocolate COO Jason Loia.


Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

Read more