It was widely reported that Lima Sky, developer of a iOS game titled Doodle Jump, is attempting to get other titles with the word “Doodle” in the name removed from Apple’s App Store, despite the fact that it does not own a trademark on this word – it does hold a trademark for “Doodle Jump.” 148Apps said that there have been 730 apps with the word Doodle in the name approved for the app store, and that Doodle Jump was not even the first. The response from developers seems mixed: some have stated they intend to comply in order to avoid a costly lawsuit, while others have questioned Lima Sky’s ability to defend an action.