DeNA reports record sales driven by Mobage

DeNA reports record sales driven by Mobage

07 FEB 2013

Japanese mobile social gaming company DeNA reported record revenue for the fourth quarter of 2012 driven by strong growth of its Mobage platform.

The company recorded sales of JPY52.3 billion ($567 million) for the quarter, a 52 per cent increase on the equivalent quarter in 2011. Operating profit was up 54 per cent to JPY19.9 billion. Both figures exceeded guidance provided by the company.

“We’re encouraged by the continuous growth of the Mobage platform, both in Japan and overseas, which has contributed to our record-high revenue,” said DeNA CEO Isao Moriyasu.

Several titles on Mobage West were among the highest grossing games in the region, with DeNA’s own Blood Brothers topping Google Play’s top-grossing rankings in 33 countries and regions. Second-party game MARVEL: War of Heroes and third-party-developed Rage of Bahamut also performed well.

The period saw the highest-ever consumption of the Moba-coin virtual currency on the Mobage platform, with more than JPY20 billion spent in December alone.

DeNA recently partnered with online games company Nexon to take Nexon-developed games to mobile users in Japan and overseas through the Mobage platform.

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Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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