Data monetisation firm Tutela on the hunt for app partners - Mobile World Live

Data monetisation firm Tutela on the hunt for app partners

29 NOV 2016

Tutela, a firm which collects anonymous data through apps in order to help mobile operators improve their network, said it is adding to its portfolio of app partners.

Tom Luke, head of sales and partnerships, said: “We are carefully selecting additional mobile app partners…we are interested in talking with those who have apps that have more than one million daily active users and who are interested in unlocking additional revenue streams.”

Tutela’s software collects anonymous information related to connection quality, location and device choice, with data and reports then sold to network operators.

The company shares revenue with the makers of partner apps, claiming its model “is more consumer friendly than in-game purchasing, less intrusive than in-game advertising and not dependent upon subscription models”.

The technology has been deployed in over 100 mobile apps running on millions of devices.

“Operators are given insight into their network’s performance from the customer’s point of view, helping them plan for improved connectivity and 4G coverage for their customers,” the firm said.

Installing the software SDK into apps takes less than an hour. Data is completely anonymous and has no impact on end user experience or their device, the firm added.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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