Crittercism intros hybrid apps solution - Mobile World Live

Crittercism intros hybrid apps solution

05 NOV 2015

Crittercism, a mobile app intelligence company, launched a new extension to its iOS and Android SDKs designed to improve hybrid apps: apps which combine elements of both native and web apps.

The solution tracks real-time user experience, performance issues and diagnostic data of such apps.

By optimising flows between web-views and native functionality through insight into business transactions, service monitoring and crash reporting, Crittercism’s new product ensures hybrid apps are performing with the same capability and performance of native apps.

Gartner predicts that by 2016 more than 50 percent of mobile apps will be hybrid, which many enterprises will look to deploy, given the promise of faster development, as well as easier updating and managing.

Robert Kwok, CTO and co-founder of Crittercism, explained that performance issues can arise as users transition between the static, native side of an app and the more dynamic web side.

“Historically, two separate agents, one on the mobile device and the other on the server, have been used to attempt to monitor hybrid, but this approach is cumbersome and offers an incomplete picture of user experience,” he said.

He added that Crittercism’s new single mobile agent unifies the monitoring of the disparate parts of a hybrid app so that companies can better understand and optimise their customers’ journey.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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