Conduit, which describes itself as “the fastest-growing network of web app publishers,” announced the launch of Conduit Mobile Platform, a “complete solution for developing, publishing, promoting and managing mobile apps on multiple devices.”  According to the company, the platform is free-to-use, and developers can monetise apps through an integrated advertising module. It is said to offer full product lifecycle support, from “create” and “publish” through “promote” and “analyse” to “manage.” The launch will enable publisher to extend apps from the browser to smartphones running platforms including iOS, Android, BlackBerry, Windows Phone 7 and Nokia.

Conduit said it “already has an extremely popular marketplace and platform for web apps, powering publishers of all sizes across verticals such as sports, entertainment, travel, online video, among others.” According to Adam Boyden, president of Conduit, “the mobile app market has grown at a staggering pace and has created a climate where publishers, brands and developers are under pressure to create apps for many different devices.”