China’s Yodo1 to make international push

China’s Yodo1 to make international push

06 AUG 2013

Chinese mobile game publisher Yodo1 announced it will expand to publish games internationally, having previously specialised in publishing localised versions of western games for iOS and Android users in its home market.

The company is now looking to expand into the US, Canada, Japan, South Korea, Russia, South East Asia and Europe. Its first global title will be Cavemania, developed by US-based developer BonusXP.

The game is due to be launched in mid-September and will be available for free via Apple’s App Store, Google Play and Amazon Appstore.

Yodo1 will partner with selected game makers to help optimise monetisation, handle the app store submission process, share design resources and market games through social media, cross promotion and partner advertising networks.

Game developers worldwide are invited to submit their titles for consideration for the global programme through Yodo1’s website.

Yodo1 has attracted 50 million players in China less than a year after launching its publisher platform and is currently growing at more than 10 million new players per month.

It has released more than 40 successful games in China, including a localised version of Zeptolab’s Cut the Rope.

Yodo1’s platform incorporates its Kryptanium community SDK, which allows developers to increase user engagement through discussion boards, notifications, rewards and cross promotion within games.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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