App promotion company Chartboost has launched Chartboost Store, a new backend service to allow developers to monitor in-game transactions and make real-time adjustments.
The service provides analytics on transactional data for all items sold within apps. Developers can use the information on user behaviour to alter prices and add new virtual goods.
According to Chartboost, the technology should particularly benefit small developers who would normally need to build this kind of capability.
Maria Alegre, CEO of the company, said the shift from paid downloads to free-to-play mobile games has been driven by the success of in-app stores and marketplaces, allowing developer to monetise free games.
“Our new Store backend service provides developers with the tools they need to analyse performance and quickly make improvements to increase their in-app purchase revenue,” she said.
Chartboost Store is available as a closed beta for iOS, Android and Unity with the technology fully available in return for a 10 per cent revenue share later this year.