RIM – soon to adopt the BlackBerry name across its operations – unveiled the results of its recent apps push, revealing that more than 70,000 apps are available supporting its BlackBerry 10 operating system at launch.
Martyn Mallick, VP of global alliance and business development at the company, said that this is “more apps by far than any first-generation operating system” – before any devices have reached the hands of consumers.
“With the momentum we have built, we will continue to see thousands of apps added each and every week,” he continued.
The executive used the BB10 launch event to take a quick swipe at Microsoft, the company RIM is set to battle to become the “third platform” for developers.
“We have not 46 top applications, not even a few hundred, we have over 1,000 of those top applications around the world committed to BlackBerry 10,” Mallick said – a reference to Microsoft’s claim to have 46 of the top 50 apps available on rival platforms in its Windows Phone catalogue.
However, some significant “committed” titles – including Skype, WhatsApp, and Amazon’s Kindle – are not currently available for download from the refreshed BlackBerry World content portal.
Also highlighted was the fact that BlackBerry has worked to offer a mix of both local and international apps. “We have global and local brands, because we realised the importance of delivering a locally-relevant content experience,” Mallick said.