Mobile payments company Bango signed a global agreement with Samsung Electronics that will allow customers purchasing digital content from the South Korean firm’s app store – Samsung Galaxy Apps – to be billed by their operator.
Bango calls it “frictionless payment” – charging the cost to the phone bill takes one click – and says rollout for Samsung is to start immediately.
The mobile payments firm will provide carrier billing, collection and settlement for digital content purchased on Samsung Galaxy Apps, which is focused on exclusive content, discounts and promotional offers.
Carrier billing is “emerging as a vital enabler of mobile commerce, superseding credit and debit cards”, according to Bango.
Amazon, BlackBerry World, Facebook, Firefox Marketplace, Google Play and Windows Phone Store – and now Samsung – have all chosen Bango to power their carrier billing capability. Apple remains a notable exception.