Mobile payment company Bango partnered with Deutsche Telekom to provide customers in Germany and across Europe with the ability to charge app store purchases to their phone bill.
The partnership opens up several of the European markets in which Deutsche Telekom operates through a single point of integration and is touted as “bringing frictionless ‘one click’ payment for apps, music, games and other digital content”.
Bango’s direct operator billing technology will support purchases made by Deutsche Telekom subscribers in Google Play, Windows Phone Store, BlackBerry World, Facebook and Mozilla’s Firefox Marketplace for smartphones using Firefox OS.
Deutsche Telekom announced in 2011 that its German customers could pay for apps downloaded from Google Play (then Android Market) via their monthly phone bill or prepaid contract.
“This agreement reaffirms Deutsche Telekom’s commitment to providing the very best, frictionless payment experience, for the largest possible number of subscribers,” said Bango CEO Ray Anderson.
In May, the payment company touted its progress in emerging markets, after launching direct operator billing technology with six new operator partners since the beginning of 2014. Bango has more than 130 live operator connections.
It claims to have had success in markets where payment cards are not widely used for online transactions. These include the Middle East, Southeast Asia (Thailand, Malaysia, Singapore, Indonesia and Philippines) and Latin America (Brazil, Chile, Colombia, Venezuela and Mexico).
Bango previously signed a deal with Telefonica Digital to create a direct-to-bill payment option for mobile app stores.
According to Juniper Research more than $2 billion in revenue was generated through direct operator billing in 2012, a figure which is forecast to reach $13 billion by 2017, with emerging markets fuelling much of the growth.