The processing capabilities of the iPhone 5S will allow app developers to build much more sophisticated games than previously, according to Apple.

The newly-unveiled 5S uses the A7 CPU, the first 64-bit mobile processor which doubles performance compared to the iPhone 5’s A6 chip and is 56 times more powerful than the chip used in the original iPhone.

“I don’t think the other guys are even talking about it yet,” said Apple marketing chief Phil Schiller, adding that iOS 7 has also been updated for the 64-bit A7. Apps developed for the previous 32-bit architecture will continue to function with the new hardware.

Donald Mustard, co-founder of Infinity Blade developer Chair, appeared on stage to promote Infinity Blade III for the iPhone 5S, with the game apparently having four times as much graphical detail as its predecessor.

In addition, the new M7 motion co-processor, which constantly measures motion, and support for the OpenGL ES 3.0 standard, will “enable breakthroughs in performance for graphics-intensive games”.

The upgraded processing power will enable a new generation of health and fitness apps, according to Schiller. Nike, for example, is developing the Nike+ Move app which uses the M7 chip and GPS to track user activity.