Apps platform vendor weComm and Bango, the mobile analytics and payments firm, are to combine their respective services in a bid to make life easier for app developers working across multiple smartphone platforms. The partnership will see Bango’s technology added to weComm’s ‘Wave’ software platform, a development the firms claim will enable users to independently measure mobile applications and collect payment across all platforms.
The ability to help developers deploy apps to multiple app stores is already a key selling point for Wave, which works with the iPhone, Android, BlackBerry, Symbian, Windows Mobile and Java smartphone platforms. weComm claims the service reduces development costs, allows “dynamic” content to be updated quickly and easily, and avoids the need for specialist technical skills. The addition of Bango will offer app analytics – the ability to track usage statistics and other data – as well as payments and billing services.
Bango is already a major player in the mobile analytics space, claiming that over 40 million unique mobile subscribers from all over the world are identified by the Bango system. In addition, it claims that 30 million users have used its payments platform to buy mobile content. However, in the mobile apps space, it is typically the apps platform owner – Apple, Google etc – that provides the payments mechanism for apps, which can create complications for developers deploying across multiple platforms.
“The fragmented areas of analytics and payments often create significant challenges for customers looking for a robust and sophisticated approach to monetisation, with a myriad of companies small and large offering partial or inflexible solutions not designed for mobile,” said weComm CEO Graham Summers. “Through this close working relationship, we are now able to provide a truly pre-integrated solution for enterprises focused on maximising mobile application reach and revenue.”