The service supports features such as geo-location, push notifications, shopping carts and customised deals. It was launched for iOS in February 2012.
Applicasa now has 2,500 registered iOS developers and expects a similar number to be quickly reached on Android.
Many app developers lack expertise in server-side development, which can be complicated, time consuming and expensive. Some may therefore leave out cloud-enabled features or spend additional money on third-party developers to do the work.
“We’ve seen first-hand how difficult it is for mobile app developers to build the back-end infrastructure required for full-featured mobile applications,” said Applicasa CEO Lior Malenboim.
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