The rumour that Apple is in talks to buy social navigation app Waze has proved wide of the mark, according to TechCrunch.

The news refutes an earlier article from the same publication, which said the two companies were in advanced talks regarding an acquisition.

Waze provides data for Apple Maps and so low level discussions could potentially have taken place without a deal being brokered.

According to the previous report, Waze was the only mapping app to acquire meaningful market share following the poor reception given to Apple Maps when it replaced Google Maps in iOS6.