Apple trumpets App Store success - Mobile World Live

Apple trumpets App Store success

07 JAN 2016

Apple said that customers spent $1.1 billion on apps and in-app purchases over the Christmas and New Year period, marking the biggest ever for its App Store.

The company said that 1 January 2016 was the biggest single day in App Store history, with customers spending more than $144 million – breaking a record set just one week earlier, on Christmas Day.

The iPhone maker also said that to date it has paid nearly $40 billion to developers (since 2008), with more than one-third in the last year alone.

“We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s SVP of worldwide marketing.

Unsurprisingly, sales were driven by gaming, social networking and entertainment, although in revenue terms games and subscription apps such as Netflix, Hulu and Match dominated.

It also said the launch of its updated Apple TV and new Apple Watch have “paved the way for entirely new app experiences”.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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