Apple's Cook talks up IBM enterprise app partnership

Apple’s Cook talks up IBM enterprise app partnership

29 JAN 2015

Apple is on track to have more than 100 enterprise apps available by the end of 2015, as part of its work with IBM to target the corporate market.

In the company’s results conference call this week, Tim Cook, the electronics giant’s CEO, said that the first 10 MobileFirst for iOS apps were delivered in December 2014, targeting markets such as banking, retail, insurance, financial services, telecoms, governments and airlines.

Another 12 will be released this quarter, bringing new industries to the mix including healthcare, energy and utilities.

Cook said that in just over one month, “more than a dozen enterprise customers have signed on as foundation clients…and the list of new customers is expanding rapidly”.

IBM, which is leading the sales effort, is “engaged with more than 130 additional companies looking to empower their employees with MobileFirst for iOS solutions and the list keeps growing”.

The Apple head said that there are numerous opportunities for the partnership, through the fact that enterprises are generally only deploying tablets for a portion of their workforce, and resulting from IBM’s knowledge of a broad set of vertical markets.

“We’re not hanging numbers out there to be measured on at this point. We don’t do a lot of big partnerships, as you probably know. And so when we do one, it is significant, and it’s because we really believe in it, and we really believe in this one and what it can do for customers,” he said.

Apple and IBM partnered in July of last year, in a move that was seen as bolstering the iPad maker’s enterprise proposition – as well as enabling IBM to boost its mobile credentials.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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