White-label app store platform company Appland secured $1.1 million in funding, which it will put towards its sales and marketing efforts as well as enabling “more aggressive growth”.

In a statement, it said there is “increasing global demand from all forms of customer-facing businesses for their own verticalised and branded cross-platform app stores, to complement the first-generation ‘one-size-fits-all” app marketplaces such as the App Store and Google Play.

Jonatan Redvik, CEO and founder of Appland, said: “Enterprises ranging from consumer brands to leading e-tailers have woken up to the opportunity of having their own app stores selling virtual goods such as apps, games and e-books to their customer bases to leverage their existing business relationships. It not only drives a new source of revenue but also strengthens loyalty and brand awareness on their customers’ smart-phones.”

The company said that customers can launch an own-brand store “within days” with more than 100,000 certified apps across a variety of OS and languages.

Appland has raised around $2 million to date, and plans to complete a Series A funding round next year.