Independent app store Appia introduced advertiser support for Google Play and a new pay per install advertising service, which it said is “delivered across the company’s massive global app distribution network.”
The company said that through its Appia Ad Network, which enables developers to target more than 500 million mobile consumers worldwide, Android publishers can now drive user activations through pay per download, pay per install, and organic operator app store downloads.
According to Appia, since the launch of its pay per download service last April, it has increased the reach of its network by more than 250 percent. It said that it has “forged relationships with major distribution partners across leading carriers, mobile publishers, ad networks, and app monetisation platforms, delivering more than 15 million sponsored app installs over the last 12 months, and more than 400 million downloads since its inception.”
The company said that all of its install traffic is non-incentivised, delivering higher-quality, more engaged users.