Independent app platform Appia, formerly known as PocketGear, has raised US$10 million in venture capital from Venrock, reports All Things Digital. To date, the company has raised US$28.5 million. Last month Mobile Apps Briefing reported that Appia announced its rebranding with the intention of focusing its activities to become “a pure-play white-label app store platform for mobile operators, handset manufacturers and mobile portals.” The company now describes itself not as an app store, “but rather an app platform with global reach, powering third-party app stores around the world.” It offers a catalogue of 140,000 paid and free products from more than 30,000 global developers, across mobile platforms including Android, BlackBerry, Java, Symbian, Windows and Palm.