App search dominated by shopping and discounts - Mobile World Live

App search dominated by shopping and discounts

07 DEC 2011

Search queries for apps were dominated by users looking for “shopping” and “discounts” in November, according to US-based app search engine Chomp.

Following Thanksgiving, these two search terms dominated Chomp’s searches, with the number of times “shopping” was searched for increasing by 1,200 percent on Black Friday and “discounts” seeing a 3,000 percent increase. The levels stayed high during the weekend before returning to a lower level the following Monday.

Chomp’s search analytics report for November also found large increase in app monetisation on iOS, with paid downloads increasing to 27 percent from 20 percent. Android saw a decrease of paid apps, down from 7 percent to just 3 percent.

iOS saw games and social networking decrease their share of total downloads with lifestyle apps showing a slight increase. Android saw larger categories such as games, utilities and music increase their share, with books, finance and sports decreasing slightly.

The search term “free” was top internationally on Android. Contract Killer and StumbleUpon both made their debut on the international top app list while the top five Android apps were Dropbox, eBay, Hancent SMS, Movies and WhatsApp Messenger.

International app searches for iOS were more diverse with Facebook and Pandora being very popular. The top iOS apps during the month were TuneIn Radio, Instagram, Zombie Highway, TuneWiki and Doodle Jump.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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