App Genius launches celebrity business - Mobile World Live

App Genius launches celebrity business

02 DEC 2011

App Genius, which describes itself as a “creator of innovative social games and mobile applications,” launched its Celebrity Entertainment Division, intended to “help monetise the fan following of celebrities through developing creative social media apps.” The company said it is seeing significant traction in the unit, and is currently “vetting” additional celebrities for partnerships.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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