Enterprise mobility player Antenna Software  launched a cloud-based mobile business suite, which enables companies to design, build, deploy and manage native and web-based apps, mobile websites and app stores from a single cloud-based interface.

Antenna claims that AMPchroma addresses the full mobile lifecycle and minimises costs by removing the problems presented by disparate mobile projects. “Only when companies can quickly, securely and cost-effectively mobilise themselves whenever, wherever, and however they need to, will we see them unlocking the true potential of the mobile channel,” said Antenna CEO Jim Hemmer.

With businesses investing an increasing amount of money in mobile projects, frustrations around cost, complexity, management and timescale of mobile projects are also growing, according to research commissioned by Antenna.

The research found that UK and US businesses are working with an average of three mobile vendors, suggesting that suppliers are only able to address specific areas rather than provide broad support for mobile projects. This can lead to fragmentation of their mobile strategy, one of the things AMPchroma is designed to combat.