Google continues to work on improving monetisation support for Android Market by enabling the display of application prices in the home currency of the consumer.
In a blog post, app analytic company Distimo noted that, until now, the currency of paid applications was based on the currency of the developer’s home country. Developers from the United Kingdom offered their apps in GBP, the United States in US$, and so forth. This currency would then be displayed to all Android Market consumers, regardless of their home country. This meant that a user in the UK, for example, would view apps in EUR, GBP, US$, and JPY in the store. This has now changed.
Read the full Distimo blog report here.
Google’s latest move follows news last week that it has expanded the number of countries that can buy and sell apps on Android Market.
Although Google’s Android Market has been growing fast (notching up over 80,000 available apps) it has been criticised for offering developers and users poor monetisation support. Indeed, a recent Distimo report found that Android Market is far and away the app store with the largest share of free applications. 60 percent of apps in the store are free – based on a US study conducted in July – representing an increase of 3 percent from May 2010.