It’s only a matter of time before Apple adds App Store functionality to its new Apple TV service, according to Gleacher & Co analyst Brian Marshall, who was quoted in a ComputerWorld report. The US$99 device, which Apple announced on September 1, is a close sibling of the iPad in its component composition and uses the same iOS 4.1 that runs on the iPhone, iPod Touch and iPad; two huge hints that Apple will sell apps to consumers, not just rent content to stream to TVs, said Marshall.