Computer processor company AMD announced an app store intended to showcase apps optimised for its processors, noting that in addition to PC titles “consumers can now download and seamlessly run popular Android apps on AMD-based PCs running Windows thanks to a collaboration with BlueStacks to enable the AMD AppZone Player”.

It said that the initiative “brings thousands of Android apps to the millions of AMD-powered tablets, notebooks, all-in-ones and desktop PCs worldwide”. In addition, users will be able to sync AppZone apps with Android devices via BlueStacks’ Cloud Connect service, which “enables a Windows-based PC to become an extension of an Android mobile device and vice versa”.

“By collaborating with BlueStacks, we are enabling software developers to more easily tap into the full capabilities of AMD’s products, and providing millions of consumers with great experiences as they can now run Android apps on AMD-powered devices,” said Manju Hegde, corporate VP of heterogeneous applications and developer solutions at AMD.

Users can download featured apps directly from the AppZone Player, or search for apps from the AppZone store. AMD and BlueStacks are also currently working with “leading OEMs” to preload the player on upcoming AMD-powered devices.