Amazon is working on a standalone music streaming subscription service for $9.99 a month, which will pit it against Apple and Spotify and form part of its strategy to be a “one-stop shop” for not just goods but content as well, Reuters reported.

Sources told Reuters the service will offer “a competitive catalogue of songs”, and Amazon is firming up licenses with labels, with plans to launch the service in late summer or early fall.

The firm already has a free music offering, but with a limited catalogue, for users of its paid Prime service.

The service may also increase interest in Amazon Echo, a hands-free speaker controlled with a user’s voice which connects to the firm’s Alexa Voice Service to play music, and provide information, such as weather and news. The report said the music service is likely to have a “tight integration” with Echo.

Amazon launched a video service earlier this year for $8.99/month, independent of its regular Prime subscriptions.

The music service may not manage to steal many customers from Spotify, but “might take a little oxygen out of Apple’s potential pool of paying users and could pose a threat to other players,”, the report quoted David Pakman, who headed early Apple music efforts, as saying.

The music streaming market is a competitive one. Despite its popularity, Spotify, which also has a premium service for $9.99 and a 30 million song catalogue, has yet to post a profit.

It is dealing with competition from Apple Music and Tidal. In 2015, its net loss wideneed to €173 million, from €162 million in 2014.