Amazon Fire smartphone stokes developer interest

Amazon Fire smartphone stokes developer interest

23 JUL 2014

Amazon said it had seen Appstore submissions more than double, hitting record levels, in the five weeks that followed the unveiling the company’s first ever smartphone, Fire, in June.

According to Amazon, developers are responding positively to the smartphone’s unique capabilities, which include Dynamic Perspective, which enables three-dimensional images that react to movement, and the Firefly image and sound recognition technology.

In addition, Fire’s enhanced carousel gives users dynamic and relevant information related to apps or games on the home screen, without the need to launch the app itself.

The company made software development kits available for both Dynamic Perspective and Firefly to enable developers to exploit the new functionality.

“Developers can mix and match APIs from the Dynamic Perspective and Firefly SDKs with standard Android APIs to create the best experience for their app or game,” Mike George, VP for Amazon Appstore, explained, adding that the company has been “blown away with the new, innovative use cases developed with these groundbreaking technologies”.

Among the companies optimising products for the Fire are film website Fandango, which has developed an app which shows a top 10 movie list on the carousel with deep links to show times at nearby venues and ticket buying options.

Users can make use of Dynamic Perspective by tilting the device to the left to reveal film reviews and navigate to menus, see customer trailer playlists and celebrity interviews.

eBay’s app allows shoppers to access deals from the Fire home screen, with the tilt gesture activating search refinement and filters. Messaging app Kik meanwhile shows latest messages on the carousel icon on the Fire device.

It was also announced that Amazon Game Studios has built two new games for Fire. Saber’s Edge and To-Fu Fury were co-developed with partners Hibernum and HotGen. The games take advantage of Dynamic Perspective by enabling players to control gameplay with head movements or by tilting the device.

Fire launches this week, with AT&T as the exclusive operator partner.


Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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