Mobile apps and advertising company 24MAS worked with Vodafone Hungary to launch a fully managed games store for the operator’s customers. The portal provides smartphone and feature phone content for Vodafone Live portal users.
The two companies will also develop a smartphone app store "based on 24MAS’s multiple technology platforms," due to be launched later in the year.
"We chose to work with 24MAS due to their impressive track record in delivering innovative store solutions that allow flexible business models, combined with an excellent back end catalogue and content management retail system," Vodafone Hungary said in a statement.
24MAS now has a number of managed app stores in Central Europe with “over five” operators. It launched a similar platform for Vodafone Czech Republic in October last year.
In January, it provided a mobile games rental service for 3 Indonesia.