Mobile messaging app LINE saw a decrease in revenue from the previous sequential quarter, ending a run of growth, although its user numbers continued upward.
The company posted revenue of JPY27.8 billion ($224 million) for Q2 2015, representing a 37 per cent year on year increase, but a one per cent decrease from JPY28.1 billion in Q1. Reuters attributed this to falling ad sales.
The company’s user base rose by six million to reach 211 million active users this quarter, with its “recent rapid acceleration of user growth in Indonesia” identified as key.
“One of the key phases of our 2015 business strategy is global expansion,” said Takeshi Idezawa, CEO of LINE.
“As we continue our activities to ensure a leading position in Indonesia, we will also apply the user acquisition know-how we have fostered there, as well as the provision of LINE Lite and other services, to increase our market share in new regions and accelerate our global expansion.”
The company said sales of stickers continue to grow in the core market of Japan, as well as Thailand and Taiwan, where they have been recently introduced.
LINE is continuing to push ahead with its ‘Life Platform’ strategy, “with the aim of making LINE a company that provides content and services that are even more integral to modern people’s lives.”