Focus

Q&A: Dave O’Flanagan, Boxever

Dave O’Flanagan, the CEO and co-founder at Boxever, a customer intelligence and predictive marketing company, spoke to Mobile World Live about how ad blocking will impact app makers and what they can do to make ads more relevant to their users.

LiftIgniter: Apps must get personal with users

App developers need to focus on getting users to engage “over and over again” with …

TVibes: Live streaming is “inherently limited”

The success of apps such as Meerkat and Periscope show that consumers want to use mobile …

Moxtra: “well-rounded, intuitive” apps key to engagement

The CEO of Moxtra, a company providing mobile collaboration tools, believes developers need to recognise and …

Q&A: Eyal Oster, MobileBridge

Mobile marketing firm MobileBridge introduced new functionality into its content creation module to help app marketers …

Perfecto Mobile: Putting apps through their own wind tunnel

Before apps can be monetised or even launched, they need to be rigorously tested for …

Yozio: Deep linking is “about to explode”

Dane Holewinski, co-founder and COO of Yozio, a company that helps developers with organic mobile …

Apptimize: Onboarding tutorials and the value of A/B testing

Onboarding tutorials are a quick way to get a user familiar with an app when …

YouAppi: App makers should focus on user retention, post-install events

One of the key mistakes the industry makes is focusing on installs rather than user …

Stick Sports: a “different approach” to monetisation

Five years ago, Stick Sports evolved from being a maker of online browser games to …