A new live video streaming app designed to enable sharing among small groups debuted this week.
Co-founded by former Facebook Live product manager Vadim Lavrusik, Alively differentiates from Facebook Live and Twitter’s Periscope by limiting distribution within a selected group.
“These are moments you would have recorded on your camcorder, but those aren’t moments you’d want to broadcast on CNN,” Lavrusik said.
Rather than being integrated with a social network, the app uses phone contact lists to enable content sharing. Videos can be viewed within the app or via mobile web, and can also be saved.
Lavrusik, described as one of the key architects behind Facebook Live which launched earlier this year, left the social media giant to start Alively.
According to TechCrunch, some $800,000 has been raised in seed funding to support the development.
Social media companies, like Facebook with Live, Twitter’s Periscope and Snapchat have been stepping up efforts to get their users to share more video content in real time.
Notably, Facebook does allow its Live feature to limit live streaming to select friends, but WSJ claimed most use it on a broader scale.
Alively is currently available in the US for iOS users.