App Store prices set to rise in Europe, Canada – Mobile World Live

App Store prices set to rise in Europe, Canada

08 JAN 2015

Apple plans to increase the prices users are charged within the App Store in a number of markets, with the changes attributed to the economic variations of the countries concerned.

A note was sent out to iTunes Connect members by Apple’s App Store team on Wednesday 7 January stating that “within the next 36 hours, prices on the App Store will increase in the EU, Canada and Norway”, while decreasing in Iceland, AppleInsider reported.

It also said there will also be a “change” in prices in Russia, although it was not made clear whether this suggested a rise or fall.

“These changes are being made to account for adjustments in value-added tax (VAT) rates and foreign exchange rates,” the note added.

Although the note does not give any further details, it is possible that the company could be responding to recent currency fluctuations and preparing for what some believe could be an unstable month for the Euro.

What’s more, last month Apple had to suspend online hardware sales in Russia, caused by a volatile ruble, and that may have something to do with the changes in Russia. After sales resumed a week later, prices for some Apple products saw increases of up to 35 per cent.

In October, Apple announced that its App Store achieved record revenue during its most recent quarter, after passing 85 billion downloads since launch in 2008.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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