App Annie acquires mobile measurement company Mobidia, launches Usage Intelligence – Mobile World Live

App Annie acquires mobile measurement company Mobidia, launches Usage Intelligence

06 MAY 2015

App intelligence platform App Annie has acquired Mobidia, a mobile measurement company, to “accelerate the international expansion of App Annie’s Usage Intelligence” platform, which provides app usage dataset and insight.

Financial terms of the deal were not disclosed.

App Annie also announced that Usage Intelligence, which had a closed beta release in January, is now available to everyone, and is “the only mobile usage provider to offer comprehensive data in 60 countries on iOS and Android”.

By acquiring Mobidia, App Annie said it can combine the industry’s two largest datasets, growing the company’s repository of current and historical data across millions of users.

Usage Intelligence aims to provide customers with an understanding of users, which is critical to informing every stage of the app lifecycle, and give publishers access to estimates on mobile app reach, engagement and retention, allowing them to analyse competitor apps, identify investment opportunities and evaluate advertising revenue potential.

As part of the acquisition, Mobidia’s team of thirty will join App Annie and Mobidia’s Vancouver headquarters will become App Annie’s 12th global office, App Annie Canada.

App Annie claims the acquisition “comes on the heels of significant business momentum” for the company, “whose customers generate nearly half of all app store revenue”.

In January, the five-­year-­old company secured $55 million in Series D funding as it capitalised on the strong progress it made during 2014.

App Annie also acquired Distimo, a mobile analytics company, in May of 2014 and in December launched Audience Intelligence, aimed at helping industry professionals understand who is buying an app and why.

Earlier this week, Apple launched a beta version of a mobile app analytics service to provide app makers with insight into how their product is performing.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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