Amazon touts testing service for Appstore - Mobile World Live

Amazon touts testing service for Appstore

30 SEP 2013

Amazon introduced a new testing service for Android developers wanting to bring their app to the e-commerce giant’s Appstore and Kindle Fire tablet range.

The Amazon App Testing Service allows developers to identify potential issues in their Android products that need to be addressed in order for them to meet the Appstore’s technical requirements.

Amazon said recently that 25 per cent of Android titles it tested did not work properly on the company’s Kindle Fire tablets, which use a forked version of Android.

Reasons why apps failed to function included incompatibility of apps designed for phones, lack of stability, not replacing unsupported APIs with Amazon APIs, and inadequate security.

But with Amazon wanting to encourage developers to have a presence in the Appstore, it emphasised that little work is needed to make Android apps suitable for the Appstore and Kindle Fire.

“Since your app will most likely just work with zero development effort in the Amazon Appstore, it seems like a no-brainer to create a developer account – at zero cost – and submit your app,” Amazon’s Mike Hines wrote in a blog post.

Developers can choose to integrate Amazon APIs, such as In-App Purchasing, GameCircle and Mobile Ads, to boost user experience and monetisation, but are not required to do so for apps to be accepted in the Appstore.

The Amazon App Testing Service is currently running as a private beta with Amazon inviting feedback from those who try it.

Apps that have been tested using the service will be prioritised once they are submitted for approval for the Appstore.


Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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