Today’s app marketers dedicate a huge amount of effort – and budget – to customer acquisition. It costs, on average, $2.89 to convert every new user. But most of this money is wasted: eight in 10 of these hard won customers never use the app they download.

So shouldn’t app marketers focus as much on keeping users engaged as winning them over in the first place? The good news is that they can. In fact, there have never been more retention tools available to app professionals.

Marketers can use data, analytics and A/B testing to customize the in-app experience. They can deliver genuinely personal messages to the right users at exactly the right time. And they can send them across multiple channels too – whether it’s email, push notifications, text, in-app or web push.

In this guide, mobile engagement expert Leanplum reveals eight ways to boost customer loyalty in apps. It also shows how real-life app makers have used the new tools to achieve stunning results.

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