Mobile’s role in the digital music age
In this exclusive feature video, Mobile World Live reviews the impact that mobile technology could have on music downloads, streaming, ticketing and merchandising. A recurring theme throughout the video – particularly from the music community – is that there needs to be less complex and fragmented approaches to mobile music offerings for fans on a global basis. Featured guests include the managers of Radiohead, Paul McCartney, Metric and Keane, as well as artist Thomas Dolby and operators Vodafone and 3.