During his keynote appearance at Mobile World Congress this year, Ryuji Yamada, President & CEO of NTT Docomo, put the embedded mobile space at the heart of his company’s future strategy. He claimed the Japanese machine-to-machine market will enjoy double-digit growth, enabling the operator to generate future revenue of JPY100 billion (US$1.2 billion). He added that Docomo’s wireless modules are already used by 1,000 companies across Japan.