Video interview: BlackBerry CMO Frank Boulben

22 Mar 2013

Mobile World Live interviews the head of BlackBerry’s marketing efforts, as the vendor expands its release of the Z10 smartphone worldwide. In this interview Boulben updates on sales progress so far as well as plans for the release of the qwerty-based Q10 smartphone. He also outlines the challenges the company has faced with the launch of the new BB10 operating system and reveals what BlackBerry’s long-term goals are.